This advert is a perfect example of what can happen when AI is allowed to make creative decisions without proper human oversight.
The result? A piece of creative that ultimately undermines the brand it was built to represent.
At Intimation, we believe AI has an important role to play in modern design workflows. We use it where it genuinely adds value…speeding up repetitive tasks, removing backgrounds from otherwise perfect imagery, assisting with production, or helping explore ideas more efficiently.
But that’s where the line should be drawn.
Brand identity, typography, composition, storytelling, attention to detail and the subtle decisions that make great creative… those still need experienced human designers.
Handing your entire creative process over to AI doesn’t just risk errors like this, it risks creating work that looks generic, forgettable and ultimately damages your brand.
The businesses that stand out over the next few years won’t necessarily be those using the most AI.
They’ll be the ones using it with the greatest care, intention and human judgement.
Technology should support creativity, not replace it.
If you’re looking for design created by real people, with real experience and an eye for the details AI still misses, we’d love to help.
