This advert is a perfect example of what can happen when AI is allowed to make creative decisions without proper human oversight.

The result? A piece of creative that ultimately undermines the brand it was built to represent.

At Intimat...

Intimation Delivers New Digital Hub for Health & Social Care Moray’s GIRFEC Initiative​

Intimation is proud to announce the successful launch of the new Getting It Right For Every Child (GIRFEC) in Mo...

Why Strategic Design Is the Future of Branding — And How Your Business Can Stay Ahead

In today’s crowded marketplace, a logo isn’t enough. Neither is a pretty website. Brands need strategic design — the seamless i...

Even after more years in business than I care to count, reflecting on the last few months is certainly an eye-opener and a period, during which I was forced to consider my vulnerability both from a personal and business point of view, and plan for ch...