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AI is a powerful design tool. But it isn't a designer.

Feature / Uncategorized

22/07/2026 - intimation

This advert is a perfect example of what can happen when AI is allowed to make creative decisions without proper human oversight.

The result? A piece of creative that ultimately undermines the brand it was built to represent.

At Intimat...

Two Walls. One Clear Voice.

Advertising / Branding / Campaign / Latest News / Latest Work / News

23/06/2026 - intimation

ASVA Quality Scheme

Branding / Latest News / Latest Work / Leisure

05/05/2025 - intimation

New Digital Hub for Moray’s GIRFEC Initiative

Case Studies / Education / Latest News / Latest Work / News

23/04/2025 - intimation

Intimation Delivers New Digital Hub for Health & Social Care Moray’s GIRFEC Initiative

Intimation is proud to announce the successful launch of the new Getting It Right For Every Child (GIRFEC) in Mo...

Why Strategic Design Is the Future of Branding

DUNBAR STUDIO

48 Victoria Street
Dunbar
East Lothian
EH42 1HW

+44 (0) 1368 864786

dunbar@intimation.co.uk

NEWCASTLE STUDIO

Carloil Studios,
9–11 Carliol Square,
Newcastle upon Tyne,
NE1 6UF.

+44 (0) 191 230 0973

newcastle@intimation.co.uk

ELGIN STUDIO

35 Moray Street
Elgin
Moray
IV30 1JH

+44 (0) 1343 357726

elgin@intimation.co.uk

Registered in Scotland SC338832

Registered Address: 48 Victoria Street, Dunbar, East Lothian, EH42 1HW

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