The Task:

Giacopazzi’s of Eyemouth initially approached Intimation requiring a rebrand.  Seeking a move away from their cluttered and dated logo, the brief was simple; a brand that is clean and modern yet evocative of a traditional ice-cream parlour.  A brand befitting 100 years of history.

Solution and Results:

The Intimation team has proven credentials in food industry design and branding. Having worked with the likes of Belhaven, Lomond Fine Foods, Feel Good Drinks and Baguette Express to produce recognisable and timeless design.  Once again a winning formula was struck, with a strong and pleasing design that has proven to be effective and popular.

Peter Giacopazzi, Owner,

“When we approached Intimation with the task of redesigning the Giacopazzi’s logo and brand, we had a rough idea of what we wanted in mind.  We wanted a 60’s ‘high-end’ brand that was clean, strong and evocative.  It is fair to say the brief was absolutely nailed, and we were all very impressed by the Intimation team and their communication throughout the whole process.  We couldn’t be more pleased, and the feedback from the public and industry has been very good indeed!”

Kerry Waddell, Marketing and Wholesale Manager,

“The rebrand happened at the perfect time for Giacopazzi’s.  Bespoke and high quality branding matched the award-winning and creative ice-cream on sale.  Bringing everything together created a recognisable brand that has allowed the Giacopazzi’s wholesale arm to go from strength-to-strength.”

Giacopazzi’s Website

In our portfolio…


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