For those of you who have missed the Pinterest hype (how?) – here is the low down… it’s a virtual pinboard where anyone can collate all the wonderful things you see on the Internet. It can be anything you’ve seen on the internet which you like and want to share with others.
Sounds like another ‘trend’, well, it was announced in February that Pinterest drives more traffic than Google+, Youtube and LinkedIn combined, and that is something to take note of. I’m not sure about you guys, but since our MD mentioned it and posed the question, ‘should we be on Pinterest?’, I’ve noticed it everywhere and a day hasn’t gone by without me noticing a tweet or news article about this latest social media trend.
Pinterest has become incredibly popular in recent months because our appetite for content, visual bookmarking and sharing continues to go through the roof. It’s also providing more opportunity for businesses and brands to get involved in social media and get there brand out there and visible. The number of unique visitors to the Pinterest site increased by 429% between September and December 2011 and with 10.4 million registered users and up to 2 million daily active users… with these kind of figures you just can’t ignore the potential.
I’ve personally seen it being used by creative agencies that want to highlight great work, as well as inspirational images and content and I personally really like the ‘Creative Boom’ board – their images give you an idea of what they’re about and there’s a direct link to their page. For us it’s a great reference to what’s happening in our creative sector and gives us inspiration and influences as we look to take on more projects.
Pinterest has also been integrated with Facebook and Twitter to great success so when you Pin an image of our lovely work or something that you have liked from around the net you can tweet or like it at the same time.
It goes without saying that the team at Intimation is getting involved, and you can find our page here: http://pinterest.com/increatives
Stop by and be sure to pin any of our work which has inspired you.