Background

The Visit Berwickshire Coast team approached us looking to create a fresh and distinct brand identity.

The purpose of this would aid the creation of a collaborative marketing strategy, promoting the image and coastal culture of Eyemouth and surrounding coastal fishing communities. Their vision was to bring together people, businesses and organisations to increase tourism and in turn activate growth within the area.

Approach

We worked closely with various local organisations and coastal communities in the early stages to ensure that the brand identity we developed would capture the overarching values of all of the key stakeholders.

Our existing network of local businesses was utlilised to help collate a wide range of expectations from all of the organisations in the initiative, funnelling this down into a singular voice which was presented through the brand's identity system.

Delivery

A bold and bright visual language was created which placed the focus of exploration and activity at the centre of the identity.

The logo itself was created to encompass the many aspects and elements within the area as well as evoking a sense of movement, energy and action.

These stylised illustrative elements break out into additional individual assets throughout branded communications, creating a succinct and dynamic look and feel.

This was then applied across a wide range of digital, print and environmental based touchpoints, with a bespoke illustrated map of the area being the hero piece for the whole project.