Background

AkzoNobel is a trusted and well-known name in the steel door coatings market that provides a wide range of products and services to their partners across the industry.

Our aim was to capture the full scope of AkzoNobel’s offering and distil it into a clear and refined message that would make it easier for the brand to communicate its position and value confidently and effectively.

Approach

We worked closely with the AkzoNobel team to understand the aims of the campaign and develop a considered solution that would resonate with the key audiences of specifiers, service centres and coaters.

To reflect the depth and flexibility of AkzoNobel's products and services, we developed an equally flexible messaging framework and visual style. This approach allowed us to highlight the many layers of AkzoNobel's offering in a concise way that could be tailored specifically to each audience and flex to fit all types of touchpoints. Throughout the course of the project, the campaign was brought to life across a wide range of formats including a campaign brochure, promotional video and social media content.

Delivery

The topline message “Discover more behind one door” is a call to action that communicates the wide range of products, services and support AkzoNobel offers its partners. The message is also a reference to the knowledge and expertise behind the development of AkzoNobel’s coatings and their belief that providing their partners with the perfect coating is only the beginning of what they offer.

The “hero visuals” of the various steel doors were modelled and animated by our in-house team. These assets helped reinforce the topline message while providing a flexible visual device, allowing layouts to highlight and focus on specific subjects within the overarching theme whilst retaining a consistent look and feel throughout all deliverables.

Watch the full video we created for this campaign above.