We’re very pleased to announce that our ad campaign for AkzoNobel Coil and Extrusion Coatings has won the DASMA poster of the year 2023.

The advert concept was focused around POLYDURE, a coating for steel doors that offers both high performance and a quality finish.

The approach was to create a campaign theme that helped position POLYDURE as an industry leading coating with a strong topline message of “Strength & Beauty”, supported with an intriguing visual of a galloping horse blended with an abstract visual of a garage door, underpinned by the sign-off line “POLYDURE. Out in front.”

It’s now the fourth time we have helped the AkzoNobel team pick up a prize at the DASMA annual meeting over a number of years.

Congratulations to all of the AkzoNobel Coil and Extrusion team and we’ll look forward to supporting with the creative for 2024.



If you think we can support you with your next or existing project, get in touch with us today.