BACKGROUND

Our client approached us initially with a big vision for the brand and an aim to promote the true spirit of Dunbar as a place of activity, history and most of all... potential.

Our background and experience in supporting local destinations through their marketing communications set us in good stead from the outset of this project.

The overall aim of our client was to create an identity that mirrored the spirit and energy of the area to help showcase all that Dunbar has to offer.

APPROACH

We began the project through a naming workshop which then provided us with the foundation for the identity development.

The name of the organisation, "60 Things Dunbar" was soon chosen and provided the brand with a descriptive title that would instantly communicate the wealth of activities that the destination could offer.

With the personality of the brand defined, we then began the process of developing the visual language and tone of voice.

DELIVERY

A branding system that reflected the vibrancy and energy of the area through a strong and dynamic colour palette was created which was directly inspired by the built environment of the town, from ancient sandstone castles to the famously blue waters of Belhaven Bay.

Additional elements of the identity were developed as part of the overarching system including a range of bespoke collages to help tell the story of Dunbar through a series of abstract visuals including its people, its history, its environments and its landmarks.

The "60 Things Dunbar" website was developed to allow users the ability to plan and create their own experiences as well as collecting memories much like a scrapbook. It was also a key touchpoint to help connect visitors to the area directly with local businesses.

The idea of a 'digital Dunbar scrapbook' informed the final brand identity and was rolled out across various media, both in print and digitally.