BACKGROUND

Working closely with the team at Equiwatt, we gained a deep understanding of their motivations and commitment to delivering tangible rewards for their customers whilst establishing a community that creates positive impact.

We began by analysing and exploring ideas around bringing Equiwatt's value proposition to life, identifying the areas where the brand could be built upon and connecting them with emerging demographics such as electric vehicle owners and families with connected smart homes.

This approach and process was invaluable as it helped inform the creation of initial concepts that achieved the desired look and feel for the brand.

APPROACH

Beginning with a light refresh of the logo, we took time to retain and build upon the recognition of Equiwatt’s established brand identity.

By rotating the bolt slightly along it’s axis, we helped to convey more motion and energy. All elements were rounded subtly, which gives a more friendly, inclusive and less formal feel. The logo now sits confidently in the primary brand colour. A clear statement, able to stand alone amongst the bright, colourful imagery of the visual identity.

DELIVERY

Taking inspiration from the flowing, graceful shapes of nature and the refreshed Equiwatt logo mark, the new design system highlights the hopefullness and positivity of being part of a movement and community that works towards creating a better future for all.

The graphic device of the bolt was used effectively to create unique and recognizable layouts that frame imagery and messages. A simple, easy-to-implement design system was created and clearly communicated via thorough brand guidelines, allowing Equiwatt to create content in—house, whilst maintaining consistency.